The packaging industry is influenced by trends and technological advancements. Therefore, it is essential to fulfill product packaging requirements when it comes to launching a product in the market. Right packaging becomes the visual representation of your brand and uplifts the visual appeal on the display shelves.
With the packaging trends and advancements, manufacturers, wholesalers, and retailers must follow these requirements to stay ahead of the competition. This blog covers essential aspects of product packaging, from box design to FPLA requirements, for industries like food, perfume, and other products.
Step By Step Guide To Understand Packaging Design
Packaging design includes various considerations. Businesses must attain a balance between box design to box functionality to ensure their packaging fulfills their desired objectives. Therefore, you need to know, understand, and use all the design elements on the packaging for high-end branding.
Here, we discuss some of the core design elements that complement impactful branding. Some of them are given below:
Typography Reflects The Brand’s Character
Typography is the science of selecting, arranging, and typesetting the specific text to ensure it’s aesthetically pleasing and highly legible. It embodies the brand voice, tone, and personality and influences how the target audiences feel and respond to the brand.
Learn The Impacts of Brand Colors On The Target Audience
Colors play a vital role in consumer decision-making. Potential customers initially rely on brand colors without knowing what your product is about. They decide to engage and learn more about your brand on the basis of colors.
Whether you are rebranding or planning to launch a game-changing new product, your brand colors on consumer behavior will help you a lot. Therefore, choosing the right colors will help you improve your brand image and recognition.
Catchy Graphics Depending On Product Packaging Requirements
Businesses know the nature of humans. Therefore, they integrate catchy graphics on the packaging to attract customers from afar in the blink of an eye. Personalized packaging with graphics creates excitement about the product and makes customers feel valued and appreciated.
Packaging with graphics also gives the consumer an idea of what the product is without opening the box.
Branding Elements Evoke Emotions
Branding elements include a brand logo, name, tagline, contact details, slogan, and other elements that align with your brand. Each branding element becomes the ambassador of your brand. Consumers unconsciously lean toward the products with branding elements.
Branding elements play an important role in solidifying your brand identity, grabbing customers’ attention, and encouraging them to choose your brand over others.
Labeling Requirements
Precise and clear labeling is a crucial part of the packaging. Labeling the packaging for products communicates all the details to the customers and allows them to make informed decisions. According to FPLA requirements, consumer commodities must be labeled with product type, ingredients, expiry, and place of business.
Visual Cohesion Among All The Elements
The integration of brand colors, graphics, typography, and branding elements should form a cohesive visual narrative. Consistent design of the packaging across primary, secondary, and tertiary layers reinforces brand identity. It also offers a convenient way to recognize your brand on the shelves or online platforms with ease.
Unleash The True Potential Of Packaging Materials
Most brands consider high-quality materials as one of the most important components of the packaging. Packaging materials affect the consumers’ experience in various ways such as optimal protection for products, creating a brand connection, and delighting the consumers’ senses.
However, materials also impact the cost of the businesses. They influence costs while manufacturing and shipping operations. It means that you must achieve cost-effectiveness while offering a stellar experience. Some of the types are discussed below depending on the product packaging requirements:
Premium Cardboard
Fibers are processed into a layered structure to produce a material called cardboard. It is lightweight & durable and easy to print this material. This material is also flexible and can be molded into any shape and style.
It comes in various thicknesses from A flute to E flute.
SBS Paperboard
SBS stands for solid bleached sulfate. SBS paperboard is produced from bleached virgin wood pulp. It is renowned for its high printability and smooth surface. It is perfect for several industries from cosmetics & health to pharmaceutical and frozen food packaging.
It comes in thicknesses ranging from 12pt. to 24pt.
Recyclable Kraft
According to a recent report, 55% of consumers worry about product packaging’s environmental impact. Therefore, brands trying hard to create their packaging boxes from earth-friendly materials. Kraft is the best option for the packaging to reduce the environmental impact and make the plant bleed green.
This material is available in thicknesses of 60 gm to 80 gm.
Non-Bendable Rigid
This material is known for its mass density. Its rigidity refers to bending. The more resistant to bending it is, the more rigid it is. It is perfect for high-end products from favors to gifts with a luxurious and premium feel.
This material is available in premium wrapping options, from linen to paper.
Unique Layout Options For Product Packaging
Brands are in a continuous race to get ahead of the competition. Therefore, creative strategies are important to stand out. This blog will help you to use one of the best strategies in the shape of a distinctive box layout to differentiate your brand from others in the niche.
Some of the options are:
Unique Shapes That Distinguish Your Brand
Customers know the brands with their packaging shape. Choosing the right shape that aligns with your packaging requirements is crucial. The right shape can help your design convey its intended message to the target audience.
Magnificent Box Styles That Mesmerize Onlookers
Selecting the right box style for packaging can make a significant impact on the functionality and presentation of your product. The box style can affect its box durability, shelf appeal, and brand identity. Therefore, it is crucial to choose the right style to ensure brand success in the market.
Table That Shows Off Trending Details About The Packaging
This table shows product packaging requirements such as shape, box style, dimensions, and use cases. Keep reading to learn more.
| Shape | Box Style | Common Dimensions | Best Use Cases |
| Rectangular | Self-Locking Mailer | 10″x8″x4″, 12″x9″x6″ | Subscription boxes, e-commerce boxes |
| Rectangular | Folding Carton | 8″x4″x2″, 6″x6″x3″ | Cereal boxes, small retail boxes |
| Rectangular | Magnetic Closure Box | 9″x7″x3″, 14″x10″x5″ | Gift boxes, favor boxes |
| Square | Folding Carton | 6″x6″x3″, 10″x10″x4″ | Retail boxes, small boxes |
| Cylindrical | Custom Box | Custom | Custom tubes, bottle Boxes |
| Pillow | Custom Box | Custom | Small gifts, party favor boxes |
| Flat Rectangular | Corrugated Envelope | 9″x12″, 11″x14″ | Book boxes |
| Custom | Die-Cut Display Box | Custom | Display boxes |
Industry-Specific Packaging Requirements
Different industries have unique needs for packaging. Here, in this blog, we cover this in detail. Some of them are given below with a closer look:
Food Packaging Requirements
Customers look for food packaging that offers safety and freshness. For this packaging, materials should be food-grade to preserve the taste, quality, and qualities of packed food. Food packaging must include labels for nutrition, expiry dates, and warnings to meet the industry standards.
Perfume Packaging Requirements
Perfume is a luxurious product, and its requirements are different. Therefore, brands use high-quality materials, unique layouts, and vibrant printing to stand out with packaging for perfumes. It turns your brand from an invisible to a visible state and safeguards perfume bottles from leakage.
Custom Packaging Is A Tailored Solution
The privilege to get custom packaging allows businesses to create it according to their unique needs and requirements. It allows you to customize anything from box designs to box layouts that align with the brand and product needs.
The Role of Tycoon Packaging
Creating packaging boxes isn’t as easy as it seems. Therefore, you need a reliable packaging partner. The role of Tycoon Packaging cannot be overlooked when it comes to manufacturing packaging in any size, shape, and style.
From high-quality materials to vibrant printing, we help businesses to achieve their packaging goals in style.
Final Thoughts For Product Packaging Requirements
Packaging requirements include various conversations, such as box design to box layout that combines functional design and aesthetic appeal. No matter whether you require packaging for food, perfume, or other products, attention to detail is the key element. Experts like Tycoon Packaging help you to craft customized packaging.
FREQUENTLY ASKED QUESTIONS
Q: Does material thickness for product packaging offer protection?
Absolutely! Material thickness for the packaging provides optimal protection during storage and transit.
Q: If product packaging requirements are fulfilled, does the packaging stand out?
If the packaging requirements are fulfilled according to the type of product, chances are more to stand out on the display shelf.
Q: What are the branding elements?
The branding elements include the brand logo, name, tagline, and contact info.
Q: What is display packaging?
Display packaging is the special presentation of the products in the stores that are used to attract customers on POS, countertops, and checkout desks.
Q: Are custom sizes available for custom packaging?
Packaging companies are available that offer custom sizes to fulfill your packaging needs. Just share your details with them, and they will craft it accordingly.
