Packaging becomes the most incredible tool not only for marketing but also for high-end branding. But to enjoy the complete advantage of this tool, there is much more to consider. Custom inserts for packaging are the secure packaging solutions for your branding and marketing needs.

These inserts provide a positive customer experience and high-end branding for potential customers. These packaging inserts offer a unique way to encourage customer feedback and promote a long-lasting connection with the customers.

Looking to know about the packaging inserts in detail? This master guide covers everything you need to know about, from types of inserts to how to choose the right type of inserts for packaging! Let’s begin with the basics: what are inserts?

What Are Inserts For Packaging?

Packaging inserts are paper items that are placed in the packaging boxes to achieve numerous goals. These goals include optimal protection, impactful unboxing experience, effective marketing, and high-end branding. No matter what are your packaging requirements, inserts leave customers with a tangible part of your brand that captivates.

Let’s dive deeper into the types of inserts.

Types Of Custom Inserts For Packaging

First of all, it is important to know that there are two major categories of packaging inserts. Therefore, this blog post delves more into each category.

Custom Inserts For Packaging

The main function of these inserts is to keep the products protected during storage and transit. Below are some of the following types:  

Custom Foam Inserts

Foam inserts are best known for their lightweight nature, unforgettable unboxing experience, and maximum protection. These inserts are used for products that need extra protection while handling, displaying, storing, and shipping.

Are you looking for protective packaging for tech devices? Foam inserts are perfect to keep tech devices, glass, camera lenses, or jewelry from scratches and wear-tear. These inserts are completely customizable to fit your packaging needs, regardless of the product, shape, or size.

Corrugated Cardboard Inserts

Corrugated cardboard inserts are indeed a perfect choice for protecting products! These inserts are the perfect way to protect electronics, glassware, food items, and more during storage and transit. These inserts are used across various industries but are most prevalent in the e-commerce industry.

Additionally, the eco-friendly nature of packaging inserts for fragile items aligns with environmental goals due to renewable and recyclable materials. Even the corrugated cardboard inserts offer less protection than foam inserts, they are still a premium choice for fragile items.

Molded Pulp Inserts

Pulp inserts can be made from the perfect combination of recycled paper and cardboard to mold into several shapes and various sizes. These inserts are used for impact-resistant packaging to keep products such as eggs, ceramics, glassware, and other delicate products secured.

These inserts are excellent for sustainability but are not a food-safe option.

Molded Plastic Inserts

Plastic inserts are available in the market in various thicknesses and materials. Polyvinyl chloride and polyethylene terephthalate are the most popular material types. These inserts are lightweight and easily molded into any shape and size.

These inserts are placed in anti-static packaging for electronics to protect electronic components from electrostatic discharge. However, these inserts are highly harmful to the environment but commonly used in the electronics, medical, and food industries.

Types Of Promotional Inserts For Packaging

Promotional inserts are another category of packaging inserts. Unlike box inserts, whose primary purpose is product protection, promotional inserts add a branded touch to your packaging, establish strong connections, and enhance the unboxing experience.

These inserts allow you to appeal to the customers on a personal basis and establish a strong brand narrative that runs throughout your product packaging. Don’t know how you do that. Here are some of the promotional inserts to give you a better brand picture:

Greeting Card Inserts

Greeting card inserts are a unique strategy to engage and communicate with your target customers. This way, consumers make strong connections with the brands. So, something as simple as a ‘thank you for shopping” engages customers and increases the chances of making them repeat customers.

Personal Note Inserts

Personal note inserts are an inexpensive way to offer personalized unboxing. These notes establish a clear way for you to communicate with the target customers. These notes create the string of first positive impressions of a brand.

Discount Code Inserts

Discount code insert is a great way to engage customers, express gratitude, and build customer loyalty for your brand. These inserts allow the customers and the influencers to promote your branded deal on the social media platform and drive customers to purchase.

Social Share/Product Review Request Inserts

Social share/product review inserts can be an effective medium to continue engagement with your brand after purchasing. These inserts Give potential customers a reason to connect with your brand and follow your social channels. These inserts also allow you to request feedback about your purchase.

Informational Inserts

Promotional inserts are also used to convey essential details such as instructions, ingredients, warnings, and risks to the customers. These inserts educate customers to make the best of your branded product, establish strong brand credibility, and keep a healthy relationship with the customers.

Trends Of Custom Inserts For Packaging

Let’s uncover the trend of packaging with inserts. Here is a table that showcases all the trending details, from material type to customizability.

Choose The Right Type Of Custom Inserts For Packaging

Product integrity is the most important aspect for the brands and the businesses, Therefore, selecting the right type of box insert is crucial. Following are the steps to consider when choosing the right custom folded product inserts:

Note Your Product’s Dimensions & Weight

You need to know everything about the product you want to pack in a packaging with inserts. It includes the product dimension (length, width, & height) and the weight of the product when deciding what insert to use.

Heavier products naturally need product safety packaging with durable inserts to support them.

Know How Much Protection Is Needed

Different products need different kinds of protection. Electronics and premium products need a different kind of protection compared to fragile products such as glass and ceramics. The shipping method also affects the selection of material.

Foam and molded pulp are widely used for products with primary packaging to sustain scratches and dents.

Review Your Budget

The budget is the most important part that determines the selection of materials. Ask your packaging supplier how they keep your packed products protected if you prefer lightweight material. Why choose lighter material? If you select the lightweight material, it will reduce the shipping expenses. 

However, the best practice is to follow courier suggestions for packaging to ensure the packed products withstand the rigors of shipping such as poor weather, accidental drops, and bad conditions of road.

Study your packaging’s environmental impact

According to the reports, 82 million tons of solid waste came from packaging. In the EU, cardboard and paper contributed to 32.7 million tons of waste. Plastic and glass came in second and third, with waste amounting to around 15 million tons each.

In light of the report, using recyclable materials reduces carbon footprint and promotes your brand’s green initiative.

Where To Get Inserts Of Any Type?

Are you looking for a reliable packaging partner for insert manufacturing? Tycoon Packaging has all the skills to create any type of box insert through endless customization options with advanced die-cutting and printing techniques.

We give you full freedom to customize every aspect of the packaging inserts at affordable rates. Don’t wait any longer and get in touch with us for high-quality inserts.

The Final Verdict Of Custom Inserts For Packaging

Packaging inserts are a common solution for your packaging needs, from maximum protection to an unforgettable unboxing experience. Therefore, this master guide covers everything, from major categories to the material types. We also curate a table in this blog post that provides you with detailed information for informed decisions.

If you don’t know how to choose the right insert type, we also devise a strategy that educates how to choose the right type of insert. Consider this guide for knowing everything.

FREQUENTLY ASKED QUESTIONS

Q: What materials are available in the market for packaging inserts?

Packaging inserts can be made from the following materials:

• Foam
• Corrugated Cardboard
• Molded Pulp
• Molded Plastic

Q: What are the two categories of packaging inserts?

The most important insert categories are given below:

• Traditional Inserts
• Promotional Inserts

Read the above blog post to understand their nature.

Q: What is the best insert for custom box inserts for tech products?

Foam inserts are the best option to pack and protect tech products.

Q: Are ESD-safe packaging solutions available with inserts?

Absolutely! This packaging is available in the market with inserts.

Q: What are the types of promotional inserts?

There are various types of promotional inserts. Some of them are given below: 

• Black presentationnbox with foam insert
• Box inserts dividers
• cardboard box inserts