According to reports, 72% of consumers say that packaging design influences their purchasing decisions. Therefore, box design is a powerful way to grab the eyeballs of potential customers and build brand identity. This blog covers everything you need to know and understand to get ahead of the competition.
What Do You Mean By Creative Packaging Ideas?
Great packaging ideas are the ones that go beyond basic functionality and enhance the overall product experience to the next level. These ideas attract customers right from the first glance and reinforce brand identity throughout the entire commute.
Take a look at some of the following aspects of great packaging ideas:
Effective Functionality
Packaging must be easy to open, close, and use. It is also easy to extract and fill the products for a better client experience. The packaging should also keep the packed products protected from potential damage during transit and storage.
Catchy Visual Appeal
The packaging is visually attractive enough to engage the eyeballs of the target audience on the retail shelves. It can only be done with the help of vivid color palettes, amazing typography, and product-depicting imagery to resonate with potential customers.
Impactful Branding
The packaging is the first thing customers interact with. Therefore, it represents the brand’s identity, values, message, and ethos. Packaging becomes the extension of your brand when printed with all the branding elements, such as logos, colors, and fonts.
Outstanding Experience
Packaging must be designed to provide an unforgettable experience for the potential customer, from the shop to the customer’s destination. People share their experience on the social platform if the packaging is added with the customer’s name, personalized notes, or unique features.
High Sustainability
The packaging should preserve the environment of the Earth. For this, consider using eco-friendly materials such as recycled paper or compostable materials to attract the eco-conscious customers and minimize material waste. Recyclable packaging also promotes your brand’s green initiative among the target audience.
What Are The Different Types Of Packaging?
There are various types of packaging available in the market. You have to choose the packaging type that aligns with your product and brand needs. Take a look at some of the following types:
Custom Printed Boxes
Custom printed boxes are the perfect medium to win the attention of customers on the crowded retail shelves. These boxes become a visual extension of your brand, whether it’s a skincare brand, a boutique, or a food business.
These boxes keep the packed products protected from dust, moisture, and other harmful impacts throughout the whole commute.
Custom Boxes
Custom boxes are designed to flaunt the products in the best way on the display shelves and entice the target audience. These boxes imprint your brand in the customer’s mind while handling, displaying, storing, and shipping the items.
These boxes are designed to fit the product perfectly, ensuring optimal protection during storage and transit.
Paper Tube Packaging
Paper tube packaging is the best companion to ship the packed product with complete safety. These tubes catch a shopper’s eye and interest while handling, presenting, storing, and shipping. These tubes enliven brand identity across all customers’ touchpoints.
These tubes safeguard the products from different internal and external factors such as dust, moisture, and other environmental factors during storage and transit.
Packaging Inserts
Packaging inserts are the best choice to keep the packed items safe from all the internal and external factors that can deteriorate their quality. These inserts keep the packed items in an organized form and prevent any collisions.
These inserts, when printed with all the branding elements, customer’ name, and other graphics to provide enthralling backdrops and a memorable unboxing experience.
How To Choose The Best Small Business Packaging Ideas
Choosing the best packaging idea for a small business is key to standing out product on the shelf. Great idea for the packaging also protects products throughout the entire commute and gives a remarkable customer experience. Here are some key considerations:
Product Type
The first step is to consider the size, weight, and nature of the product you want to pack in the packaging. It will allow you to know and understand how to determine the level of protection needed.
Branding Game
Now, the next step is to choose the packaging idea that aligns with your brand’s style. No matter whether it’s minimal, playful, or eco-conscious, print your packaging according to your brand ethos.
Customer Experience
The next step is to think about customer experience. How does the packaging look and feel when opened? Presentation matters a lot to enhance the customer experience to the next level while offering complete ease.
Shipping Costs
When it comes to shipping the packed items, lightweight and compact packaging is the best option that helps to reduce shipping expenses. Choose the shipping method that aligns with your budget, from air to ground.
Budget
Every brand seeks a balance between quality and cost to find the best solution that works for your brand and business in the long run. Therefore, choose the packaging material, layout, printing, and finishing option accordingly.
A Table That Shows Off Small Business Packaging Ideas In A Glimpse
| Packaging Idea | Pros | Cons | Best For |
| Custom Printed Boxes | Brand recognition & Professional appearance | Higher production costs, longer lead times. | E-commerce products, retail items |
| Custom Labels and Stickers | Cost-effective branding | Not providing sufficient protection | Handmade goods, jars, and packaging seals |
| Mailer Boxes | Safe shipping & custom sizes | Can be more expensive & require space | Subscription boxes, online orders |
| Packaging Inserts | Best customer experience & cross-selling | Additional printing costs | All product types |
| Decorative Ribbons | Aesthetic appeal & Memorable unboxing experience | Additional material cost | Gift items, luxury products |
| Eco-Friendly Packaging | Environment-friendly & low carbon footprint | Higher material costs | Organic products, eco-friendly brands |
| Interactive Packaging | More social sharing | Higher design and production costs | Tech products, promotional items |
| Transformative Packaging | Adds value & encourages reuse. | Complex design process | Home goods, children’s products |
| Hand-Stamped Kraft Bags | Rustic appeal & cost-effective | Limited durability | Artisan products, local markets |
| Seasonal Packaging | Seasonal sales & relevant packaging | Short shelf-life and production costs. | Holiday specials, limited editions |
Where To Get Packaging For Small Businesses?
Tycoon Packaging specializes in creating packaging for small businesses tailored to the customers’ needs, using customizable packaging solutions. We use top-grade materials, custom layouts, vibrant printing, and remarkable finishes that align with your small business packaging ideas.
Feel free to contact us and discuss it further.
Final Words Of Small Business Packaging Ideas
This blog has covered various packaging ideas for small businesses to make their products stand out. Ultimately, picking the best packaging for your brand and business is all about understanding your business needs and consumer wants.
However, there is no standard guide to go on. But with various packaging options, it shouldn’t be too hard to find one that works exactly for you.
FREQUENTLY ASKED QUESTIONS
Q: How can I test my packaging ideas before production?
Get inspiration from your competitors. Consume viral unboxing videos by the users. Get feedback from customers or the target audience. Test the durability of the packaging by shipping a test order. Conduct social media polls to get a better understanding. Do not forget the environmental impact.
Q: What can you print on the packaging?
Packaging can be printed with all the essential details like product copy, branding elements, product-depicting images, and any regulatory details. Additionally, consider incorporating elements that align with your brand and product needs.
Q: How do you pack orders efficiently?
Packing orders in an efficient manner involves organizing products, using appropriate materials, and great fulfillment process. Use the order management system to optimize efficiency and reduce errors.
Q: How do I make my product packaging stand out?
Print the packaging with all the branding elements, catchy graphics, product-depicting imagery, and much more to make your packaging stand out.
Q: How does packaging protect products during shipping?
Choose the best packaging that aligns with your brand to ship the items with complete safety. Determine which elements, such as inserts, exact size, and material quality, to keep products secure throughout the entire commute.
